Arafa Tea's Innovative Approach Boosts Indonesian Tea Exports and Product Diversity
Arafa Tea, led by Ifah Syarifah, has successfully expanded its premium tea production since 2014, leveraging 30 hectares of plantation land in Ciwidey. The company produces 36 tea variants, including white, green, matcha, and innovative blends with local fruits, spices, and cacao nibs, emphasizing natural ingredients and environmentally friendly cultivation at 1,500 meters altitude. Arafa Tea exports to markets such as Singapore, Malaysia, Brunei, and the Middle East, with each region favoring different tea variants. The company maintains high quality through hand-picking, low-temperature processing, and strict quality controls, while supporting fair wages for workers. Collaboration with local farmers and continuous innovation underpin Arafa Tea's growth and international success.