Frozen Pizza Monthly Update 2025-12

At the CAGNY conference, JBS highlighted its strategic focus on protein as a key driver of future food demand, driven by health, well-being, and demographic trends. The company offers a diversified portfolio across beef, pork, poultry, fish, and eggs, with over 150 brands catering to consumer preferences for convenience, trust, and nutrition. JBS’s geographic and protein diversification enables rapid adaptation to regional markets, supported by strong brand performance in key regions such as Australia, Brazil, the UK, and Mexico. Innovation in ready-to-eat and ready-to-cook products, including successful launches like Seara’s Air Fryer line and collaborations, has fueled category growth. Financially, JBS maintains disciplined growth with significant investments totaling around US$3 billion to expand prepared foods, aquaculture, and high-growth markets, ensuring sustainable, long-term value creation in global protein supply.

Silpo's analysis of online orders on Valentine's Day revealed a sevenfold increase in flower purchases, with farm daffodils, tulips, and mimosa leading demand. Sparkling wine orders rose 2.5 times compared to the previous week, with extra dry Wine Truck Prosecco and Lambrusco Emilia IGT Bianco among the top choices. Still wine orders grew by 30%, favoring red Castillo Lagomar. Candy sales surged by 36%, highlighted by a nearly sixfold increase in Raffaello purchases. Ready-made pizza orders increased by 44%, featuring varieties like Carbonara and Four Cheeses, while Asian cuisine orders rose 1.5 times. The 'Honey-nut' cake topped dessert sales, contributing to a 39% rise in confectionery demand overall.

In 2025, Italian consumers are shifting their agri-food spending towards quality, health, and functionality rather than simply seeking lower prices. Fresh produce leads growth with significant volume increases in mangoes (+79%), avocados (+40.1%), berries (+25.7%), and kiwis (+14.1%). Functional and fermented products like kefir (+47.6%) and Greek yogurt (+24.2%) are also rapidly gaining popularity, driven by their health benefits. Eggs have become a 'safe haven' product, with household purchases rising 7.5% in volume and 13.2% in value in the first half of 2025, reflecting their versatility and cost-effectiveness. Fish, white meat, and frozen foods continue to perform well, supported by convenience and quality improvements. Meanwhile, mineral water consumption is setting records, whereas soft drinks face volume declines, with sugar-free and functional beverages gaining market share. Overall, Italian consumers in 2025 are spending better by focusing on products that align with health, sustainability, and lifestyle goals.

The Ho.Re.Ca. (Hotel, Restaurant, Catering) sector in Europe, including Italy, France, Germany, Spain, and the UK, is experiencing a decline in consumer visits, with a 0.8% drop in 2025 compared to the previous year, despite a 3% increase in turnover driven by price hikes. Spending in these markets reached €309 billion, yet visits remain 10% below pre-pandemic levels, reflecting consumer shifts towards cheaper products and greater focus on value. In Italy, the sector generates over €100 billion in turnover with 382,000 consumption points and 1.5 million employees, but faces challenges such as a 7% decrease in alcoholic beverage consumption offset partially by a 13% rise in low and non-alcoholic products. Delivery services and commercial chain restaurants are showing growth, particularly among younger consumers. Circana forecasts a modest recovery in 2026, with spending up 3%, visits up 0.9%, and inflation in the channel expected to remain below 1%. Industry leaders emphasize the need for supportive fiscal and regulatory policies to sustain SMEs, promote sustainability, and recognize the sector's strategic economic and social role.

Valentine's Day is becoming an increasingly significant commercial event for Italy's agri-food industry, with an estimated turnover of 350 million euros and average consumer spending rising by 13% compared to 2025. Food companies are expanding beyond traditional chocolates to offer a variety of limited edition and heart-shaped products, including spicy chicken nuggets, ravioli, cheese bites, and pizzas, catering both to dining out and at-home celebrations. Collaborations between food brands and renowned chefs have led to innovative recipes and special packaging, targeting consumers seeking quality and unique culinary experiences. The trend also extends internationally, with Italian delicacies like heart-shaped ravioli being marketed abroad, while domestic solutions such as turnkey dinner boxes from Eataly address the growing preference for home celebrations.