Red Wine Monthly Update (Italy) 2025-11

In 2025, Tuscan still PDO bottled red wine exports fell by 8% in value to 1.1 billion euros despite stable volumes (+0.7%), reflecting price reductions as producers sought to manage growing inventories. This decline outpaced the broader Italian wine export trend, which saw a 2.1% value drop and 1.6% volume increase. Key traditional markets such as Canada, Germany, the UK, and the USA experienced significant downturns, prompting Tuscan producers and consortia to intensify promotional efforts, direct sales, and market diversification. Leveraging Tuscany's strong international brand and robust wine tourism infrastructure, stakeholders are targeting emerging markets like Mercosur and India to offset losses. The Chianti Classico-Gallo Nero Consortium reported modest growth in 2025, driven by the USA and Canada, and plans to expand presence in India, South America, and Asia to sustain future growth.

Go Wine continues its 2026 campaign to promote the prestigious wines of Langhe and Roero, focusing on the Nebbiolo grape through a series of events across major Italian cities and in-depth regional tastings. The 'Barolo, Barbaresco & Roero' tour, which began in Bologna on February 2, will visit Milan, Genoa, Florence, and Rome, showcasing selected wineries and vintages to industry professionals and enthusiasts. Milan hosts the key event on February 16, featuring masterclasses and blind tastings, highlighting new vintages and the complexity and longevity of Nebbiolo wines. Concurrently, the seventeenth edition of 'The Great Terroir of Barolo' in Monforte d'Alba emphasizes the role of Additional Geographical Indications (MGA) and terroir diversity through producer-led tastings. This integrated approach strengthens the cultural narrative around these wines, linking urban markets with their territorial origins and enhancing the visibility of Langhe and Roero denominations in Italy’s wine sector.

In 2025, over half (53%) of Amarone vineyards in Valpolicella have achieved organic or sustainable certification, up from 42% in 2024, covering about 4,700 hectares out of 8,600 total. This growth is supported by production incentives from the Valpolicella Protection Consortium, allowing certified producers to allocate higher grape yields for Amarone production. Despite a 2.4% value decline in Veneto red PDO wines in the first ten months of 2025, sustainability efforts aim to strengthen market presence, especially in Scandinavia, which accounts for 21% of exports and has strong demand for sustainable wines. The consortium plans targeted promotional campaigns focusing on single markets and labels, such as the upcoming Recioto event in Scandinavia, to better address evolving global market dynamics.